Meet our Brand

Morada Brand is located in the State of Paraíba, in the Northeast Region of Brazil. Our mission is to offer contemporary fashion garments that highlight our territory's cultural roots.

We work with the recovery of Labirinto Embroidery,  preserved in Brazilian Semi-arid area by rural zone women that share this knowloedge with future generations.

For embroidery to help restablish female autonomy, our brand developed field research in the region and so we applied Labirinto to garments that would be offered to a more sustainable, emergent and conscient consumption market.

Our products are made with natural fibers and fabrics, such as lynen and natural colored organic cotton.

We endorse Family Farming by using natural coloring extrated from plants natives to Caatinga, our unique biome.

Morada is part of a productive network along with embroidery artisans, farmers and tailoring professionals that promote social development and inovation in our State.

Since 2020, Morada allies tradition to modernism with unique results.

After design experiments and natural dying process research, our collection was born.

We use visual elements representing Paraíba's territory and culture: wide shaped, confortable, light-weight fabrics and forms.

We believe in a fashion system that promotes balance and positive environmental impact shared to all people involved in production.

Beyond sales: our Social Responsability as a company is to preserve embroidery's continuity by finantially supporting projects that teach young minds to learn and perfect this form or art.

To access the catalogue, click here: 01 - Labririntos and 02 - Rotas.